Here's Why You Can't Watch HBO Max on FireStick or Roku

HBO Max has just launched, and fans are excited about the chance to stream their favorite HBO classics alongside favorites like The Fresh Prince of Bel-Air, Friends, and the Harry Potter movies. HBO Max is also great because it can be viewed through many different outlets: the official website , the app, Hulu, YouTube TV, Apple TV, and so much more.

Unfortunately, the streaming site isn't available on Amazon's FireStick, and fans are wondering just what the deal is.

Why can't I get HBO Max on FireStick?

HBO is owned by AT&T/WarnerMedia, and while the company was able to make deals with a bunch of different platforms like Apple, Google, and cable companies in order to bring HBO Max to those outlets, Amazon and AT&T/WarnerMedia weren't able to come to terms. Roku users are also unable to stream HBO Max right now for the same reason.

Decider reported that AT&T/WarnerMedia had been in a "heated" battle about distribution, and Amazon reportedly wanted to add HBO Max as a Prime Video Channel. Shortly after HBO Max launched, an Amazon spokesperson stated that:

"With a seamless customer experience, nearly 5 million HBO streamers currently access their subscription through Amazons Prime Video Channels. Unfortunately, with the launch of HBO Max, AT&T is choosing to deny these loyal HBO customers access to the expanded catalog. We believe that if youre paying for HBO, youre entitled to the new programming through the method youre already using. Thats just good customer service and thats a priority for us."

However, all hope is not lost. Just like Marvel and Sony were able to come together to keep Spider-Man in the MCU, it's entirely possible that Amazon and AT&T/WarnerMedia could strike a deal that benefits them both in the coming days or weeks.