Overfunding: Independent Fashion Retailers Marketplace Atterley.com Surpasses £400,000 Funding Target on Crowdcube
by Samantha Hurst
Atterley.com, a UK-based marketplace for independent fashion retailers, has successfully secured its initial £400,000 funding target through its equity crowdfunding campaign on Crowdcube.
As previously reported, Atterley.com’s mission is to bring together discerning fashion consumers, and the inventory fo the “best” boutiques and independents around the world.
“Atterley is a marketplace for boutiques. We help to solve the macro-environmental challenges that independent boutiques are facing in lower footfall, rising operational costs, lack of resource & insufficient budget to compete online.”
Atterley customers may shop a world of boutique-style securely through its global DHL delivery network, enjoying a diverse directory of more than 2,800 new, known, and niche brands.
“Marketplace sites accounted for 58% of online transactions worldwide in 2019. Our full-stack marketplace model provides our boutique partners with the power of the collective. We manage customer care, payments and logistics while sharing our active and growing global consumer audience of +190k.”
Funds from the Crowdcube round will be used to refine the Atterley’s technology stack and increase its team to create a “strong” foundation for scalable international growth. Atterley is now offering 6.13% in equity at a £6,120,000 pre-money valuation. The campaign is set to close next Friday.