First OTT Premiere to Set Trend
by Manaswini K, By Mirchi9
‘Ponmagal Vandhal‘ opened to an average talk last night when it was premiered on Amazon Prime Video and has been streaming on the digital platform. The average is actually enough for an OTT platform.
It implies that this is a huge success on the digital platform. The makers of the movie also took great care to promote the movie giving a full-page advertisement on The Hindu daily and that created a huge impact besides Jyothika‘s presence.
Now, will this movie’s success encourage more films to make their way? There are other things to consider. ‘Ponmagal Vandhal’ came from Suriya’s own production house having a decent cast and hence, created a good buzz.
Besides, Publicity mattered the most as the makers didn’t leave the print media even. They had good strategy and that’s why the movie opened huge though with average talk.