A.P.C. Puts Humanity First in FW20 Portraiture Campaign
Spotlighting a bevy of standout seasonal garments.
by Eric Brain
Parisian imprint A.P.C. has unveiled its Fall/Winter 2020 collection in a campaign shot by Julie Grève. The campaign stars a selection of students who pose for the camera, capturing their personalities through portraiture.
A.P.C.’s founder and creative director Jean Touitou says in a press statement, “You’ll see less fashion and more humanity. The discovery of worry and satisfaction in the eyes of the people who posed as models demonstrates the ambivalence of youth, but also a reflection of our era.”
The clothes themselves are typical of A.P.C.’s playful yet minimalist Parisian approach. Sweaters appear in dusty pink and rainbow colorways, while shirts come in the form of a button-up overshirt in a green check as well as another in a navy polka dot print.
Elsewhere, we see outerwear such as the Bronze jacket appear with its sheep’s wool collar on full show, as well as Macs in muted cream hues. Rounding out the FW20 collection is a showcase of denim jeans and a spotlight on A.P.C.’s jewelry.
Check out the A.P.C. FW20 campaign above, and head to the A.P.C. website now to shop a variety of pieces from the collection.
In other news, Copenhagen Fashion Week has confirmed new dates for SS21 shows.