Xiaomi will launch ‘thin & light’ and ‘gaming’ laptops in India, No entry-level affordable models

Xiaomi India has begun to tease the launch of Mi-branded laptops in India. A new teaser shared by the brand today gives us a glimpse of the model it is going to launch first. Also, the company’s chief business officer shared some details about the laptops they are going to release in India.

Xiaomi has changed the smartphone market of India since its entry. It has been leading the market for 11 quarters (close to 3 years). The company is even leading the smart TV and the wearable segments. Now, it is all set to shake up the laptop industry of the country as well.

People have been requesting Xiaomi to bring their laptops to India for years. The company’s top-level executives confirmed their arrival by posting teaser videos with ‘Its time’ and #WhatsNextFromMi.

The very next day, Raghu Reddy, the chief business officer of Xiaomi India revealed some information about the company’s laptop strategy to the Economic Times. 

According to him, Xiaomi will not follow its smartphone model of affordability by launching entry-level laptops. Also, it won’t flood the markets with too many models. Instead, the company will target power users such as content creators, gamers, and students.

He also revealed that they were planning to launch laptops ahead of Diwali festive season. But the current ‘work from home’ situation has increased the short-term demand compared to the past.

Mr Reddy also hinted Xiaomi will be launching ‘thin and light’ and ‘gaming’ laptops in the country since these two segments witnessed a growth rate of 70-80% and 5% last year. Anyway, it is worth noting that India’s laptop market fell by 26.5% in Q1 2020 compared to Q4 2019.

Further, he also mentioned the difficulty of demonstrating products from a new brand offline. But he believes Xiaomi can leverage its brand presence in retail with strong marketing.

Last but not least, the company also has plans to start manufacturing laptops locally in India after reaching a certain level of monthly sales.

(Source)

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