ITC launches fruits and vegetable cleaning product

As consumers step up focus on enhanced hygiene practices, ITC has launched NimWash vegetable and fruit wash. The company said the product has neem and citrus food extracts and has been specially designed as a preventive hygiene solution, which is safe to use and has no added chlorine, bleach or artificial colour.

In a statement, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Consumers’ sensitivity to health and hygiene is at a heightened level. Our endeavour always has been to identify and serve emerging consumer need, in a manner which helps consumers in these challenging times.”

The product is being launched in two formats — Spray & Wash and Soak & Wash. NimWash Soak & Wash is priced at ₹99 for 500 ml while the 1 litre pack is priced at ₹190. The Spray and Wash format product will be available in 450 ml packs priced at ₹130.