Country encouraged to buy Portuguese
A campaign has been launched to encourage the buying of Portuguese products to help boost the economy, complete with a seal of approval for national products.
The campaign “Portugal Sou Eu” has been created to raise consumer awareness to look for products and services, which generate added value in Portugal and will run until 15 July, with 3,400 companies and 1,200 participating establishments.
With the objective of recovering the Portuguese economy, the 16 Ambassadors of the programme declare their commitment to help Portugal with the “Portugal Sou Eu” campaign under the slogan of “What unites us? Being Portuguese is what unites us. And this seal is our guarantee. Choose Portugal”.
Carolina Piteira, Cláudia Vieira, Cristina Ferreira, Cuca Roseta, DAMA, Fátima Lopes, Fernanda Freitas, Henrique Sá Pessoa, Júlio Isidro, Júlio Magalhães, Justa Nobre, Luís Buchinho, Luís Onofre, Nélson Évora, Rosa Mota and Vítor Sobral are the 16 Ambassadors who have all put their names to the campaign.
Consumers are challenged to help with the rebuilding of the economy of the country, through the purchase of products with the “Portugal Sou Eu” seal, especially at a time when the country is going through enormous challenges, and the programme aims to support the recovery of the economy and fight against unemployment.
“The support of the progra-mme’s Ambassadors is crucial at a time when it is necessary to transmit a sign of unity and hope for the future”, says the Ministry of Economy, continuing: “We know that the Portuguese already value the origin of products and services, but at this moment, more than ever, it is important that they favour the purchase of Portuguese products, valuing and boosting the national offer”.
The campaign, developed by the advertising agency Nomore, will run on television, radio, digital platforms and social networks.
The “Portugal Sou Eu” programme was launched in December 2012 by the Portuguese Government to boost the competitiveness of national companies, to fight unemployment and contribute to the sustained growth of the economy.
Aimed at the primary sector, industry, services, handicrafts, retail and wholesale trade, catering and accommodation, “Portugal Sou Eu” already has more than 10,000 products and services qualified with the seal, which together represent an aggregate turnover of more than €12 billion.
Most products have registered trademarks, with 57 percent belonging to the food and beverage sector and 23 percent corresponding to handicraft activities.
The programme, co-
financed by Compete 2020, through the European Regional Development Fund, is managed by a management body formed by the Portuguese Business Association (AEP), Portuguese Industrial Association - Chamber of Commerce and Industry (AIP-CCI), Confederation of Farmers of Portugal (CAP) and IAPMEI - Agency for Competitiveness and Innovation.