These Are the Face Masks We're Relying On From the Fashion Brands We Love
by Hannah Weil McKinley
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. POPSUGAR has affiliate and advertising partnerships so we get revenue from sharing this content and from your purchase.
Fashion-friendly face masks? I didn't think I cared as long as I had a mask that met the CDC's guidelines and kept me — and those around me — safe. But as we adjust to the new normal, a mask that also looks cute and one that's reliable — because I selected it from a brand I already know makes beautiful, quality apparel — became something important to me, too.
My team and I combed through the many fashion brands making cloth masks, and together, we found the ones we really do rely on daily. These are the picks we've incorporated seamlessly into our wardrobes, the ones that are most comfortable, and the selects that feel just a bit more stylish than the rest.
Best Neutral Mask
"Jonathan Simkhai's thoughtful masks come in a pack of four neutral colors that would pretty much go with anything in your closet for daily wear. They're also designed with an optional pouch for removable filter use, and for every product sold, they'll donate one to an essential worker. I feel good adding this one to my lineup — you will, too." — Hannah Weil McKinley, director, Fashion + Shop
Shop: Jonathan Simkhai Fabric Mask Pack ($48 for four)
Most Comfortable Mask
"I've been focusing on the masks that come as part of a wider initiative — for example, you buy one, the brand donates one to the medical community. This 1:1 idea is practiced at Eberjey, and the material used to make the masks is recycled fabric. Not only that, these have a pocket so you can add a filter." — Sarah Wasilak, editor, Fashion
Shop: Rosi Protective Face Mask ($20)
Best Sustainable Mask
"I love that these floral Christy Dawn nonmedical masks are not only sustainable, but they are also machine washable and reusable. Another great thing? They come in a 10-pack, but five of the masks are shipped to those in need." — Nikita Ramsinghani, associate editor, Fashion
Shop: Christy Dawn Sustainable Mask ($30)
Cutest Selection of Fabrics
"These are all handmade, affordable, come in tons of great prints, and are machine washable. They also make children's, so I ordered them for my kids as well." — Dana Avidan Cohn, executive fashion director
Shop: Kit Reusable Adult Cloth Face Covering ($10)
Sweetest Print Mask
"I'm a big fan of Stevie Howell's beautiful organic cotton PJs, so when I found out she was making masks, I ordered a bunch. They are comfortable and come in an array of sweet prints, just like her lovable loungewear." — HWM
Shop: Stevie Howell Brazil Tree Blue Organic Cotton Face Mask ($16)
Best Everyday Mask
"I plan on wearing masks in crowded places, like the train, even after COVID is over. I think masks will be as common going forward as your headphones. It will be something that's always in your bag. These are so nicely made, and a portion of the proceeds go to City Harvest." — DAC
Shop: Rag & Bone Stealth Mask ($30)
Most Playful Mask
"On days I want to feel good and dress up, I long for something a bit more eccentric, and these fun masks with contrast patterns are right up my alley. The four-pack situation is ideal if you're sharing with others or you live with your roommates or family. Again, all the fabric used here is deadstock and reused, and the brand is also consistently donating them to those on the front lines." — SW
Shop: Clare V. Bisous Mask ($35)
Best Upcycled Mask
"These Helmstedt masks are actually made from leftover fabric from its Spring 2020 collection. Plus, profits from these bright-colored, upcycled masks go to WHO's COVID-19 Solidarity Response Fund." — NR
Shop: Helmstedt Safety Masks ($36)
The Perfect-For-Summer Mask
"I love the sweet print, the soft cotton, and that 20 percent of the proceeds are donated to GetUsPPE, a nonprofit organization addressing the PPE shortage worldwide." — DAC
Shop: Araks Protective Face Mask Chiara Navy ($40)
Most Vibrant Mask
"I bought these masks because I was instantly taken by the fun patterns, but I also appreciate that they have elastic ear loops for easy wearing. Plus, for each pack purchased, the brand will be donating the funds to create one nonmedical-grade mask to be donated to a healthcare worker in conjunction with its fundraising effort, which to date has put nearly 30,000 masks into production for the US and Canada." — Macy Cate Williams, editor, Shop and Must Have
Shop: Tanya Taylor Protective Face Masks ($35 for three)
Softest Mask
"The silky-soft fabric that I'm used to on my favorite dresses feel so comfortable on my face. Plus, these Reformation masks come in assorted prints, and I got a cute cherry print, making it a fun surprise when it comes." — Krista Jones, associate editor, Shop
Shop: Reformation Masks ($25 for five)