10 million monthly active users on ZeeHindustan.in

With the aim of providing niche content in Telugu, Tamil, Kannada, Malayalam apart from Hindi, ZeeHindustan.in aims to provide a wide variety of news, views and analysis to the Indian audience in their own language.

The multi-language platform from Zee Digital, ZeeHindustan.in, has started to script success within just 6 months of its commercial launch. The news, views and analysis portal of national news channel Zee Hindustan is making its way up the ladder and has crossed 10 million monthly active users in just 6 months following its launch.

With the aim of providing niche content in Telugu, Tamil, Kannada, Malayalam apart from Hindi, ZeeHindustan.in aims to provide a wide variety of news, views and analysis to the Indian audience in their own language.

ZeeHindustan.in focuses on robust and comprehensive coverage of News, Politics, Crime, Religion and Indian Heritage. With the backing of reporters across India, ZeeHindustan.in not only breaks news in the above-mentioned five languages but also goes behind the scenes to provide in-depth coverage of the issues concerning the audience.

Commenting that news consumption has changed a lot and moved to the digital platforms in the last few years, Purushottam Vaishnav, CEO and Editor-in-Chief, Zee Hindustan, stated that apart from prime time, a lot of news is actually being followed on the go by the mobile-friendly audience. “Mobile as a medium is a huge source for online traffic, both for Live TV and published articles. ZeeHindustan.in is a bespoke offering which caters to these needs across 5 major Indian languages,” he said.

Along with other platform of Zee Digital, ZeeHindustan.in has also shown a good growth trajectory to reach over 10 million monthly users in April 2020.

Rohit Chadda, CEO – Digital Publishing, Zee Group said, “The phenomenal success of ZeeHindustan.in is a testament to our approach of building data and technology-driven newsrooms. Being among the largest digital media companies in the country, we constantly try to push the boundaries on technology and content to further our reach and appeal to a larger audience. The multilingual platform of Zee Hindustan was launched with the same strategy. We aim to further expand our language and platform coverage to deliver content to all corners of the country. ”

All languages have shown considerable growth. With this site Zee Digital has added new set of audience from different demographics to its user base. Going ahead, ZeeHindustan.in aims to become one of the dominant multi-lingual news publishers in the country.