Cybersecurity firm K7 computing revamps its strategy to increase market share

Chennai-based K7 Computing Pvt Ltd., a cybersecurity company, has unveiled a revamped go-to-market strategy to expand its consumer market presence by aligning its sales and marketing plans with the changing dynamics of the consumer market.

A sales team headed by Dinesh David as the National Head of the Consumer business along with 100 new sales associates has been formed to spearhead the new strategy, says a company press release.

J Kesavardhanan, Founder and CEO of K7 Computing, said, "We will pursue an omni-channel marketing strategy that will leverage large format retail, online marketplaces, and partner networks to help customers discover, acquire, and experience our products in a way that is most convenient to them. We have aligned sales and marketing initiatives with this effort, and we are confident that our brand, product, and demand generation strategies will allow us to significantly increase our market share.”