HBO Max Takes on Netflix With Human Curation Instead of Solely Relying on Algorithms

Just like nearly everything else on the internet, streaming services are ruled by recommendation algorithms that are designed to predetermine what people want before they ask for it. WarnerMedia is trying to accomplish the opposite with HBO Max. From a report: The company's new streaming service, which will allow for three concurrent streams, is positing itself as a human-first platform -- the opposite of Netflix's strategy. As streaming becomes more of a centerpiece in people's homes and more platforms find their way to people's television sets, focusing on improving the actual curation system subscribers use is just as important as available content, Sarah Lyons, senior vice president of product experience, told The Verge. CNET adds: Like rivals Netflix and Disney Plus, HBO Max has a sprawling catalog of hit shows and movies, plus a big-budget slate of exclusive originals packed with stars. But HBO Max is the most expensive of the bunch. New subscribers can sign up and pay a simple $15 a month subscription after a week-long free trial, the same price HBO already charges for its linear channel on most pay-TV providers and for its preexisting standalone streaming service, HBO Now. But if you're already paying for HBO in some form, the amount you'll have to pay for Max now, or whether you have to pay anything extra at all... well, it's complicated. "The question is: Does your provider have to deal with us for Max and do you move over? That answer will be fairly simple, and then beyond that it gets a little more complicated," Andy Forssell, the general manager of WarnerMedia's streaming operation, said in an interview last week. "We've got really broad distribution, and ... midnight next Tuesday we'll be where we are -- not that that's an end point, if there any discussions undone." To entice you to give it a try, HBO Max has padded itself with more content than you'll find on either the regular HBO channel or HBO Now.