Opera Event Offers Esports Influencers A Platform For Payday

There are two types of influencers (as far as my level of concern): those who play video games and broadcast on Twitch, Discord and YouTube and those who do nothing but whine about being born with a level of privilege that most of us just wouldn't understand. They carry dogs in their shoulder bags and travel to exotic locations and spread nonsense on social media. They can kick rocks. But esports influencers, usually gaming streamers with large followings, are worthy of attention IMO.

While esports continues to grow, smaller influencers are still climbing the ladder in both popularity and monetization. Not just in gaming, but in areas such as fitness, crafting and art — but mostly gaming. Which is where Opera Event comes in. It enables these influencers to gain sponsorships through consolidation, growing each other's platforms in the process, boosting audience numbers through teamwork.

There are so many streamers, content creators and gamers out there all trying to make it in a flooded market. So when it comes to growing and monetizing their audiences, it becomes an uphill battle (twelve miles in the snow, barefoot) to break through just enough to make a little extra coin. Opera Event coordinates efforts of multiple content creators on its centralized platforms to extend advertising opportunities to the content creators' Twitch, YouTube, Discord, Twitter and other social media sharing channels.

It all sounds much more complex than it is. Opera Event is simply a piece of connectivity software that enables content creators to team up with other content creators (generally on the same esports team) to become one bigger content creator with a larger audience so advertisers will be more apt to drop some dollars. One streamer might have a steady audience with moderate streaming hours, but group a bunch of those streamers together and you've got yourself an esports influencer.

Opera Event is already being used by more than 60 esports teams, combining for 1.4 billion streaming minutes per month and dozens of advertisers. Advertisers can run programmatic campaigns at scale, managed and tracked through a dashboard. Influencers also have access to Salesforce-like dashboards where they can manage audiences, their team and advertising campaigns. Freaking teamwork to get that sweet payday.

The focus on esports comes from Opera Event's founder, Brandon Byrne. Byrne formally worked for esports organization Curse and was the CFO of Team Liquid (which you may know from League of Legends and Starcraft 2). Byrne saw an opportunity to create something that would give streamers who haven't been able to cut through all the noise the ability to scale up their audience through shared experience with streamers in the same position.

There really isn't a way to run advertising or any other monetization across multiple platforms. By aggregating streaming options like Twitch and YouTube under one platform, Opera Event allows streamers to utilize the same ad programs that cascade down to whatever streaming service they are using. Value added without value lost. Plus, advertisers like all the possible views from multiple channels on the same content.

Esports is only growing in popularity as is influencer culture, whether we like it or not. At least with esports, there are video games involved. Opera Event gives esports streamers a solid revenue stream by encouraging team growth and support across platforms. That's gotta be a good thing as esports evolves into the financial behemoth it's destined to be.