Korean superstar Hyun Bin, new face of Smart Communications
by Nickie WangCLOY
fans, hold your breath. Smart Communications is brewing something big for you. And by big means, it’s something that will blow your mind.
In a Twitter post by Smart Communications promoting a clip with caption “The Captain is coming. Watch out for the big RiVeal,” the telco's chairman and CEO Manny V. Pangilinan replied confirming that Hyun Bin, the star of the global hit series, Crash Landing On You
, is the actor featured in a nine-second clip.
“Yes. Hyun Bin it is. Ad online and tv will breakout on Monday, around noon,” the top executive said in a tweet referring to the actor walking towards a sports car wearing a black leather jacket in the short clip, which full version will be unveiled on June 1.
Hyun Bin is the first international celebrity tapped by the telco to be part of its roster of big celebrity endorsers that include Miss Universe 2018 Catriona Gray and singer-actor James Reid
.
The 37-year-old superstar gained global fame when he starred in Crash Landing On You as Captain Ri opposite Son Ye-jin
.
He is best known for his roles in the 2005 romantic comedy Name is Kim Sam-soon, the romantic fantasy drama Secret Garden (2010–2011), and fantasy drama Memories of the Alhambra
(2018–2019).
Hyun Bin's popularity was further widened by starring in a series of box office hits; the action thriller Confidential Assignment (2017), the crime thrillers The Swindlers (2017) and The Negotiation (2018) as well as the horror movie Rampant (2018).
Smart is known for signing up big names to be part of its family of celebrity endorsers. In 2015, Fil-Am NBA player Jordan Clarkson became its ambassador for Smart Bro pocket WiFi. In 2013, American Idol runner-up Jessica Sanchez and Black Eyed Peas member Apl.de.Ap
inspired thousands of Filipinos with the release of their “Jump In” video, which was part of the leading wireless service provider's campaign that year.