Record 10,000 women waiting to buy 'Holy Grail' of anti-wrinkle cream online

A record 100,000 women are waiting online to buy an anti-wrinkle cream containing the “Holy Grail” of skin care.

Scientists behind Boots’ own label No 7 Advanced Retinol 1.5% Complex Night Concentrate claim it hits the “sweet spot” to reduce lines and give older skin “bounce”.

The lotion uses retinol, which is said to increase cell renewal encouraging new skin to form.

But skin experts say while known for skin-boosting properties, it can cause irritation.

Jemma McBride of leading brand Kiehl’s said: “Retinol - or Vitamin A - is a potent ingredient that must be used with caution as it [can] aggravate the skin.”

Website  skinregimen.com  added: “Because retinol is such a powerful ingredient, it’s best to start out by using it twice a week, before building up to everyday use and stronger formulations.”

But the Boots team claim their latest formula has overcome potential problems and “delivers maximum results with minimal irritation”. It reckons users will notice “results after one night”.

The chain’s head of science research Dr Mike Bell worked with a team from Manchester University to perfect the formula that
has seen unprecedented demand before hitting shelves. Dr Bell insisted: “This is set to be a game-changer for millions of women who want to transform the appearance of their skin.”

The same team created Boots’ No 7 Protect & Perfect Serum which sold out within minutes in 2007 after being featured on the BBC’s Horizon programme.

Research found that half of women use anti-ageing treatments to reduce crow’s feet and lines on their faces.

On average British women spend 80 hours and 12 minutes a year on skincare routines.