Patriotic Poles led astray by mis-labelled Ukrainian cucumbers

WARSAW – Seeking to appeal to patriotic Poles, local supermarket Biedronka has been mis-labelling goods including Belgian carrots and Ukrainian cucumbers as homegrown, Poland’s anti-monopoly office said on Monday, as it launched an investigation.

The watchdog said Biedronka, part of Portuguese retail group Jeronimo Martins, had labeled the imported vegetables as Polish at a time when many Poles were making “patriotic” shopping choices.

Biedronka was not immediately available to comment. Jeronimo Martins had no immediate comment.

The government has encouraged Poles to buy Polish products to support the local economy during the coronavirus crisis.

Tomasz Chrostny, who heads the anti-monopoly watchdog UOKiK, said consumers had complained that labels in the Biedronka chain stores were misleading as to the country of origin of fruit and vegetables.

“Consumers are increasingly guided by economic patriotism in their choices and are happy to reach for domestic products,” the head of the watchdog said. “False information in Biedronka stores may have distorted their purchasing decisions.”

The watchdog can impose fines of up to 10% of a company’s annual turnover if its charges are confirmed.

Jeronimo Martin’s Polish business is also under investigation by the watchdog for unfair dealings with suppliers and for the way it presented prices to clients.

Since coming to power in 2015, Poland’s nationalist Law and Justice party (PiS) has taken various steps to protect domestic businesses. These have included a Sunday trading ban and attempts to impose a retail tax.