Familiarity Breeds Short-Termism

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Summary

Familiarity has been shown to breed investment, as investors confuse familiarity with safety. Home country bias, in which investors all over the world overweight their home country by wide margins, is a good example of this phenomenon. Ellapulli Vasudevan contributes to the literature on familiarity and its impact on individual investor behavior and returns with his October 2019 study "Familiarity Breeds Short-Termism." He analyzed a large dataset covering almost 20 years (April 1995 to December 2014) of individual investors' trades from Finland, covering 308,000 accounts, to determine if familiarity with a stock influenced investor behavior and if that familiarity led to improved performance. Following is a summary of his findings:

Vasudevan showed that individual investors do not learn from their experiences when trading in the same stock. It appears that familiarity may breed overconfidence, which in turn leads to too much trading, which can be injurious to your financial health. That is what Vasudevan found - the more individuals traded a company's stock, the shorter the holding period became. And short-termism led to negative outcomes. Forewarned is forearmed.

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