Milan-based AppQuality nabs €3.5 million for its crowd testing platform

Italian startup AppQuality, a crowd testing platform, has announced raising €3.5 million in a round led by P101 SGR and ITA500 (the venture capital fund established by Azimut Libera and managed by P101), alongside Italian Angels for Growth (IAG), and Club Italia Investimenti 2.

Founded in 2015, AppQuality uses the power of the crowd to test apps, websites, chatbots, facebook pages, landing pages, newsletters, digital products and ADV campaigns online. Its crowd-based platform brings together a community of 14,000+ remote testers, in order to help companies build high-quality apps and websites with a stunning user experience. Impressively, the team already has major clients like Pirelli, BMW, Bending Spoons, Unicredit, Moncler, Allianz, Enel, Vodafone, Dyson, among its customers.

Created by Luca Manara (CEO), Edoardo Vannutelli and Filippo Renga, the range of testing they offer goes from Functional Testing, to Usability Testing, to Benchmark Testing to Prototype Testing. For example, a company with a strong customer interaction component could select to test chatbot or voice training testing, or a company looking to analyse their position in the market could complete a benchmark testing to find out what customers value about their product.

The funds raised will be used to speed up services, reduce cost and make them more effective than traditional testing methods. Their focus will remain on creating tools and services that detect defects and improve customer experience, expanding their community of expert testers and increase the potential of collective intelligence via effective collaboration tools. The startup also aims to expand further into European markets.