Dublin-based Buymie expands its online supermarket to the UK via partnership with Co-op
by Charlotte TuckerIrish startup Buymie, the personalised online grocery delivery provider, has teamed-up with major supermarket Co-op to offer same-day home grocery deliveries and full personal shopping services across Bristol as a first UK city deployment. We featured Buymie this month in our list of 10 online supermarket startups zooming through 2020.
Founded in 2015, Buymie is a mobile first, on-demand grocery delivery platform which delivers on the same day, or up to 7 days in advance. Since social distancing began, the team has seen a 300% boost in activity, and last month the startup raised €2.2 million to roll out their service in every major Irish city. In Ireland, Buymie expects to create 200 personal shopping jobs over the next six months, due to increased demand on the service during COVID-19 restrictions.
The move is the first partnership in the UK for Ireland-based Buymie. The same-day delivery service will now be available to over 200,000 households across Bristol and its surrounding suburban area.
Devan Hughes, CEO and co-founder of Buymie, added: “We’re absolutely thrilled to be announcing our official launch into the UK, with our flagship retail partner the Co-op. This marks Buymie’s first international expansion and a major milestone for the business as we expand rapidly in Ireland. 2020/21 will see rapid expansion the same day-delivery channel as consumers confront a new reality for the foreseeable future.”
The service sits alongside Co-op’s own same day online delivery offer and dedicated online shop, which the convenience retailer expects to be available from 650 stores in communities across the UK by the end of 2020. Co-op customers using the Buymie app can choose from around 4,000 products, with no limit on overall basket size.
Jason Perry, Co-op Head of Online Development, said: “Ease, speed and convenience is at the core of our approach. With customer experience and quality front of mind, our decision to partner with Buymie allows us to continue to expand access to our products online, and offer greater flexibility and choice to meet consumer needs in our communities.”