Foretold: Hyundai Prophecy Is Yet Another Glimpse of the Brand’s Futureby Steph Willems
Unlike the 1956 Packard Predictor concept, which foretold nothing but GRIM DEATH for the once-proud marque, Hyundai’s Prophecy is living in happier times. The Korean automaker is on the upswing again, thanks to an influx of crossovers, but the brand’s future shares an uncertainty with other automakers. Namely: will anyone buy their electric cars?
Bound for next month’s Geneva Motor Show, the Prophecy hints at the shape of electric Hyundais to come.
Which isn’t to say this low-slung, swoopy creation will one day see the inside of Hyundai showrooms. It’s a design concept first and foremost.
In line with Hyundai’s ‘Sensuous Sportiness’ design philosophy, the new concept embodies a beautiful silhouette accentuated by graceful curves flowing over broad rear flanks that provide excellent aerodynamics. The boat-tail line created by the rear quarter panels are complemented by the integrated spoiler and pixel lamp taillights.
Sounds great, especially for the Porsche-loving sporting set, but will the EV revolution actually see Hyundai craft a real driver’s car? The jury’s out. The Prophecy’s lines could easily find their way to a coupe-like crossover, however, or maybe a more accommodating hatch, both of which would probably fail to excite in the same manner as this concept. The brand’s EV product future is not exactly fleshed out.
As it stands, the Prophecy is nothing more than a “design icon for Hyundai’s EV lineup.”
If Hyundai manages to lower development costs, niche-specific EVs could be in the cards. Yesterday’s announcement of a platform partnership with California’s Canoo should have all lovers of diverse lineups crossing their fingers.