Twitter opens 'Dating Twitter Advice Bureau' pop-up in London for Valentine'sby Jeff Parsons
Twitter has marked Valentine’s Day with a quirky pop-up shop in London’s Covent Garden which showcases awkward tweets.
‘It’s a celebration of how Twitter users worldwide have captured the true, unspoken essence of modern dating, relationships and singledom – from awkward first-date silences, through long-term regrets, to advanced ghosting strategies,’ Twitter said in a press release.
The pop-up is called the ‘Dating Twitter Advice Bureau and is open from 10am to 8pm from the February 13 – 16.
Twitter has been hit with its fair share of criticism in recent times, so this pop-up is likely a lighter way to look at some of the humour on the platform.
The company has also shed light on some of the trends around dating chat on Twitter with the term ‘ghosting’ seeing an eight-fold increase in Tweets since 2017. Meanwhile, tweets around awkward silences, the first dater’s worst nightmare, have seen a 46 per cent increase since 2017.
David Wilding, director of planning at Twitter UK said: ‘The most hilarious, honest and real accounts of dating aren’t those found in magazines, romcoms or on the apps, but within the Dating Twitter conversation.
‘People come to Twitter to talk about what they really think about love and dating – the good, bad, embarrassing! We want to honour the true reality around the modern world of dating on Valentine’s Day, by bringing the most raw and relatable Tweets to life at the Advice Bureau, even if it’s not very helpful!’