Olly Murs and new girlfriend flaunt toned abs as he's named 'most kissed' waxwork

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Olly Murs showed off his toned abs in a steamy new photo with his girlfriend as they stripped down for Valentine's Day.

The smitten couple are enjoying a sun-soaked holiday in an exotic location, and they flaunted their incredible bodies in swimwear selfies.

Olly, 35, posed alongside Amelia Tank, after joking he is "massively punching" as he believes she is more attractive than him.

As they stood in front of a mirror in their Versace swimwear, they both smoldered into the camera.

Olly is sporting new bleach blonde locks as he tries out a new, edgy look.

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The couple showcased their enviable abs as they enjoy a sun-drenched Valentine's Day (Image: Instagram)

He captioned the snap: "Happy Valentine’s Day 2020 ... ❤️ sponsored by Versace ... #local#market".

But Olly's new ripped physique certainly had his fans' approval, as they gushed over both parties in the comments.

"Award for fittest couple ever goes to you two," wrote one.

"Happy Valentines Day Hotties," added another.

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Newly-bleach blonde Olly showed off his toned torso alongside new girlfriend Amelia (Image: Instagram)

"Oh my god ... stunning couple," added a third.

The saucy photo comes as it was revealed Olly's Madame Tussauds waxwork has to be cleaned regularly because it gets covered in lipstick, as it's the most kissed waxwork in the exhibition.

The waxwork of the Voice coach reportedly gets kissed by three in four visitors to the attraction in London.

Make-up artist Emma Meehan revealed has been on hand with tissues, make-up remover and hairdressing kit to keep him up to muster.

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Olly showed off his new hair colour in holiday snaps

She said: “It’s really hard to keep Olly clean, which is why I’m looking after him almost full-time at the moment.

“All our wax figures have their hair and make up done regularly to keep them  looking their best, but with Olly I’m having to clean off lip gloss every hour.

She added: "He's such a popular wax figure because he is a cheeky chap in real life and very handsome.”

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