Wood Wood & Katharine Hamnett Update Sportswear With "Choose Life" Slogan
Partnering for a fully-sustainable collaboration.by Jack Stanley
Copenhagen-based Wood Wood has teamed up with legendary British designer Katharine Hamnett for a collection of sportswear-inspired pieces. The starting point for the collection is Hamnett’s iconic “Choose Life” slogan, which was originally inspired by a Buddhist exhibit and used by the designer as a comment against war, death and destruction.
In the collaborative Wood Wood capsule, the graphic has been updated with colorful embroidery, transforming the text to phrases including “Choose Social Life,” “Choose Wild Life” and “Choose Real Life.” Alongside the slogan pieces, including T-shirts and sweatshirts, Wood Wood and Katharine Hamnett have also worked on athletic-inspired polo shirts, tees and vests.
The collection also continues Hamnett’s longstanding sustainable ethos, with all pieces constructed from organic fabric. Additionally, all garments come with a GOTS certificate label, referencing that they were produced following the highest standards of social and environmental practices.
Take a look through the lookbook in the gallery above, and expect the pieces to arrive at Wood Wood stores and the brand’s web store from February 18.
In other fashion news, FACETASM has unveiled its SS20 Levi’s collaboration.