ROW nyc Hotel caters to latest guest connectivity needs by implementing advanced Wi-Fi and BeyondTV GuestCast from HIS


Urban-inspired Manhattan property leverages HIS technology and expertise to provide guests with seamless content casting abilities and online experiences.

NEW YORK - Hotel Internet Services (HIS), a full-service provider of internet services and solutions, has announced the successful implementation of BeyondTV GuestCast and an advanced Wi-Fi upgrade at the 1,300 room ROW nyc Hotel. A modern and trendy property located a block away from Times Square, ROW nyc frequently caters to a diverse international guest demographic, yet can now ensure that the universal demand for access to personalized in-room entertainment and high-quality internet is available throughout the hotel.

Recognizing that each of its guests have distinct television viewing preferences, ROW nyc leadership sought out an advanced platform that could provide a hassle-free casting experience, allowing guests to view virtually anything of their choice on a larger screen. By selecting HIS and BeyondTV GuestCast, the property was able to implement a cost-effective solution specifically designed for the hotel environment. BeyondTV GuestCast for example, is able to sidestep complex integrations by being fully compatible with virtually any television and network used by hotels today. Significantly able to mirror the same level of functionality that guests have become accustomed to when at home and now increasingly expect from their hotel stay experience, BeyondTV GuestCast further provides ROW nyc guests with the ability to cast more than 1,000 mobile-based apps such as Netflix, Hulu, Disney+ and Pandora. Properties utilizing HIS' WI-FI services are also able to ensure that guests can instantly connect their devices and begin casting their favorite apps without requiring any additional steps or assistance from hotel staff. With guests frequently concerned over data privacy issues, the solution also stands apart thanks to eliminating the need for guests to enter in personal login information as well as its device isolation capabilities that prevent content from being cast to other guestrooms.

"Hoteliers are frequently faced with having to cater to an array of different interests and this is especially the case when it comes to guest entertainment where age or country of origin can play a vital factor in addressing expectations," says Anna Levine, Marketing Manager at the Row NYC Hotel. "Partnering with HIS and implementing its industry-leading casting technology has provided us with the ability to place in-room entertainment options firmly within the control of each guest, ensuring that they can obtain an experience that is guaranteed to fit their preferences. As a comprehensive provider of internet-based solutions, HIS was further able to ensure that guest demands for a fast and reliable internet connection for each of their devices can be obtained in any area throughout our hotel. Since implementing the new network, we have in fact noticed a substantial decrease in Wi-Fi service complaints and have even seen an increase in our guest technology scores."

In upgrading ROW nyc's Wi-Fi infrastructure to meet modern guest needs for a seamless online connection, HIS leveraged its expertise to implement the latest in Ruckus access point technology within strategic areas throughout the hotel. This ensures that guests are able to locate a strong and consistent signal regardless of where they are located on-site and despite the number of devices connected to the network at any one time.