London-based Yumpingo raises over €9 million to help restaurants gather real-time feedback

UK startup Yumpingo, a one-minute instant review platform for restaurants, has raised over €9 million. The foodtech startup will use the funds to launch Yumpingo Pay, a new pay-at-table platform, and expand the company’s sales and operations internationally.

Yumpingo, founded in 2015, collects real-time, actionable insights from restaurant guests at unparalleled scale, enabling restaurants to deliver their best food and service, every day. So how does it work? At the end of a meal when the bill is presented, guests are given a one-minute survey on operator-branded hardware or through the diner’s smartphone. From here, data is distilled down into meaningful insights that provide management (both onsite, and on a regional and corporate level) with the visibility to make informed decisions about how best to optimize the guest experience at the menu item, service, site, menu or concept level.

This round was backed by Smedvig capital, a London-based VC firm, whose representatives Joe Knowles and Rob Toms will also join the startup’s board. Additionally, investors Keith Taylor (CEO of Equinix), and Mike Ryan (CEO of Bullet Point Network) will be joining the Yumpingo board. Also investing is David Cantu (co-founder of HotSchedules – one of the world’s largest SaaS data platforms in the restaurant industry).

“We’re delighted to be partnering with the team at Smedvig Capital and welcome Joe and Rob to our board,” says Gary Goodman, CEO and Founder of Yumpingo. “Along with Keith and Mike, to have such experienced investors join our board is a testament to the strength of the business we have created and the market opportunity we are seeing around the world for Yumpingo to empower restaurant teams to improve guests’ experiences every day.”

Smedvig Capital is a top European venture capital firm. According to Joe Knowles, Principal at Smedvig Capital: “Yumpingo’s unique instant review platform helps restaurants gather valuable real-time insights into their customers in an ever-competitive and customer-centric industry. We’ve been really impressed with Gary and the team, and are excited to partner with them to grow Yumpingo into the global leader in this emerging space.”