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DUBAI: Dutch-Moroccan-Egyptian model Imaan Hammam, who has walked for high-end fashion brands, is starring in the latest campaign for British luxury label Alexander McQueen.
She appears alongside Vivien Solari and Felice Noordhoff, and models different looks from the brand’s spring/summer 2020 collection.
Alexander McQueenThe Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
The 23-year-old wore an appliquéd and ruffled off-the-shoulder-dress in an Instagram post. Her second look was a suit jacket with a strong silhouette worn over white, lace-trimmed fabric and a wide-legged pant. Hammam’s leather-like dress with gold detail is another strong piece from the new collection. The campaign’s video shows her standing on rocks as waves crash into them.
Alexander McQueenThe Alexander McQueen Spring/Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by @Jamie.Hawkesworth and art directed by @MMParisDotCom. #McQueenSS20 #AlexanderMcQueen
Hammam started her career at the age of 16, when she was a new face opening for Italian designer Riccardo Tisci’s Givenchy spring/summer 2014 show. She has also walked for Versace and appeared on Vogue’s cover three times.