Nike Customizes Dog-Inspired Cleats for Odell Beckham Jr.
A nod to OBJ’s support for a local animal rescue shelter in Cleveland.
by Charlie Zhang
Following Week 12s pregame cleats, Nike has returned with another pair of custom trainers for Odell Beckham Jr. — Week 14’s pair sees a two-toned fur-covered shoe, a nod to the wide receiver’s support of a local animal rescue shelter in Cleveland.
Dubbed “Pawsitively Fierce,” the new OBJ cleats are dominated by a rich beige palette, accented by a sleek black toe cap. In line with the canine inspirations, ear flaps have been placed on two sides of each foot, hanging from the upper collars. On the medial side, “OBJ” is embroidered in gold, complemented by round tonal laces at the center. The lateral side features the Swoosh logo as well as the number “13,” while the black toe cap references a dog’s nose.
Scroll above for a look at Nike’s custom Odell Beckham Jr. “Pawsitively Fierce” cleats for Week 14.
Elsewhere, Nike has reworked its Air Max 97 Utility in “Thunder Gray/Electric Green.”