The products appear to include a bodysuit, white and maroon leather sneakers, and several pieces of gold jewelry. The singer announced that the collection will officially drop on January 18.
With a massive social media following that includes more than 135 million followers on Instagram alone, Beyoncé is likely to provide a major boost for Adidas.
At long last, the highly anticipated collaboration between Beyoncé and Adidas is (almost) here.
On Monday morning, the star shared a series of images on Instagram teasing her upcoming Ivy Park collection, along with an official release date of January 18. The creative partnership was first announced in April, through several viral posts that showed the singer clad in an Adidas bodysuit and laying atop a sea of sneakers.
Beyoncé was tapped to help design new footwear and apparel as Adidas continues to build out its women's category and appeal to female shoppers. The partnership also serves as the catalyst for the singer to relaunch Ivy Park, the athleisure company she co-created and is now the sole owner of after buying out Topshop billionaire Phillip Green in November 2018.
"I took a chance on myself when I bought my company back," Beyoncé told Elle in an interview published Monday. "We all have the confidence in us to take chances and bet on ourselves."
Beyond her obvious star power, bringing Beyoncé's legions of fans and social media followers — including 135 million on just Instagram alone — is a major boost for a company like Adidas. While the athletic retailer has worked with several celebrities and notable figures in the past, including Karlie Kloss, Pharrell Williams, and Stella McCartney, Beyoncé brings a new caliber of social media reach for the brand.
A photo of Beyonce clad in a maroon Ivy Park bodysuit had already amassed more than 2.5 million likes in less than two hours on Monday.
As for the rest, we'll have to wait until January 18. In the meantime, Beyoncé told Elle to look forward to pieces for both men and women alike.
"This new line is fun and lends itself to creativity, the ultimate power," she said. "I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules."
