Beyoncé teases first look at collaboration with Adidas
Fans have been patiently waiting for a sneak preview at the collection
by Clodagh MeaneyBeyoncé has teased the first look at her brand new collaboration with Adidas.
The singer’s athleisure brand Ivy Park will is set to relaunch alongside the release of a line of trainers and sportswear with the world-famous German brand.
Taking to Instagram, the 38-year-old shared a series of looks from the upcoming range.
“Ivy Park January 18,” she captioned each of the six photos which showed various close-ups of her accessories, outfits, and perfectly styled hair.
The former Destiny’s Child singer donned braids with Ivy Park styled in beads while modelling the collection that has predominately maroon tones.
She also showed off a preview of a stunning pair of trainers as part of the collection.
Styled with Adidas’ famous three stripes, the shoes are branded with Ivy Park’s logo.
It was announced in April of this year that the brands would collaborate to work on a new collection with Beyoncé at the forefront of the product design.
“This is the partnership of a lifetime for me,” Beyoncé said in a statement about the collaboration.
“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”