Currys PC World reveals this year’s top tech Christmas gifts
The top gifts of the year were decided by the brand’s new customer testing initiative, the Customer Collective
by Linda HowardCurrys PC World has revealed its top must-have Christmas tech gifts which have been voted for by customers, as part of the technology retailer’s newly launched Customer Collective.
The popular electrical retailer has created the Customer Collective to answer real-life tech challenges and conundrums faced by customers every day.
Made up of people from across the country, the first challenge centred around finding the must-have tech gifts for Christmas2019, as tried-and-tested by those who know best – customers.
This unique initiative has revealed insights about the way people are approaching gifting this Christmas.
This year’s trends are all about being practical; giving gifts that feel generous, but will be useful, functional and have life after December 25.
View all the tech gifts at Currys PC World here
The Customer Collective’s first challenge was to test the best in Christmas tech and has resulted in the creation of the Currys PC World’s Customer Choice Christmas Gift of the Year 2019. 100 customers from across the country came to a central London location to interact with, test and assess the Currys PC World top tech gift ideas.
Dan Rubel, Customer Communications & Brand Director, Dixons Carphone said: “Currys PC World is all about helping everybody enjoy amazing tech, so this Christmas we’ve challenged our new Customer Collective to work out the very best tech gifts in order to guide our customers through the decision making process surrounding all the amazing tech out there."
The Currys PC World Customer Choice Christmas Gift of the Year 2019 top 10
1. The JBL Charge 4 portable Bluetooth speaker (£119) l view here
Perfect for injecting life into any festive family gathering, New Year’s party, and throughout 2020.
2. Google Nest Mini (£49) l view here
The newest iteration of Google’s popular smart speaker, the Google Nest Mini gives you assistance around the home, from dimming lights to organising family diaries.
3. Samsung Galaxy Tab A10.1" (£149) l view here
The family-friendly Samsung Galaxy Tab A10.1" offers a multi-user mode, enabling customised profiles for different users, as well as a kid-friendly mode.