Molly-Mae Hague teases the launch of a mysterious new brand

"Can't believe I can finally start talking about it."

Molly-Mae Hague has teased the launch of a mysterious new brand.

The star took to social media to reveal her new brand Filter, but what the brand comprises of is still a mystery.

Posting to her Instagram story, she shared a link to her new brand.

The image for the brand shows Molly-Mae standing in a sea-side cove, with just her silhouette visible.

“Lying in bed feeling so happy and excited,” she wrote.

“I am so so excited to show you what Iv’e been working on.”

“Can’t believe I can finally start talking about it.”

Many fans are speculating that the Love Island star is launching her own swimwear brand.

The speculation comes after the star went on a trip to Barbados, and was papped wearing a selection of stylish white bikinis and swimsuits.

While on the trip, the star shared that it was one of her most “exciting” yet, and did not mention that she was shooting for another already established brand.

Others speculate that she may be launching a lifestyle brand, or an official website about her life.

Along that vein, it has been suggested that she could be creating her own filters and social media presets, so that fans can create online content just like hers.

Molly’s brand is being supported by her Love Island co-stars, with Maura Higgins and boyfriend Tommy Fury sharing the link to her new project.

The brand will launch officially on Wednesday.