Champion Continues to Celebrate its 100 Year Anniversary with Cyber Monday Drop
An exclusive capsule of hoodies with signature branding.
by Nate Louis
Following the recent release of Champion’s artist collaboration, the brand is delivering an exclusive drop on Amazon for Cyber Monday. Continuing the celebration of its 100th anniversary, the label is solidifying itself as one of the most ubiquitous and innovative athletic wear brands with the drop. Champion‘s history is noteworthy, as the brand has transcended sportswear to become a cultural staple, and the exclusive capsule of hoodies that embody this core essence.
The Reverse Weave collection, originating in 1938, is a classic and encompasses some of the brand’s best selling products, including sweatshirts and hoodies that use the namesake material. The styles straddle athletic and lifestyle needs, making the offerings truly versatile. The Cyber Monday capsule, which includes an ensemble of tech-forward garments, eccentric coloring and oversized detailing, will be one of the last drops celebrating the 100 year anniversary. The brand quite literally doubles down on its iconic logo, with each garment adorned in two of Champion’s signature Cs. The collection puts Champion right where it started: with elite performance sportswear and cool, ready-to-wear lifestyle looks at unbeatable prices.
Scroll through the lookbook above and shop the collection exclusively on Amazon on Cyber Monday.