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Black Friday 2019: The best deals online at Amazon, Best Buy, Target, Walmart, and more stores, Business Insider - Business Insider Singapore

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Black Friday is here. Below, learn everything you need to know about Black Friday, including where to shop, what to buy, and what deals are most worth your time this year.

The best Black Friday deals and sales of 2019

Save yourself time, enjoy those Thanksgiving leftovers, and avoid sold-out deals on Black Friday by shopping our researched list of the best deals from Amazon, Best Buy, Target, Walmart, and more stores that we’re updating frequently.

  1. Best Amazon Echo deal: Echo Dot, $22 (originally $50) [You save $28], available at Amazon
  2. Best streaming deal: Get Hulu Basic for $1.99 a month for the first year (normally $5.99 a month) [You save $48], available at Hulu
  3. Best fitness tracker deal: Fitbit Versa 2, $149 (originally $200) [You save $51], available at Amazon
  4. Best earbuds deal: Apple AirPods with Charging Case, $129 (originally $159) [You save $30], available at Amazon
  5. Best e-book reader deal: Kindle Paperwhite + $5 ebook credit, $85 (originally $130) [You save $45], available at Amazon
  6. Best DNA kit deal: 23andMe DNA Test – Health + Ancestry, $99 (originally $199) [You save $100], available at Amazon
  7. Best headphones deal: Sony WH1000XM3 Noise Cancelling Headphones, $278 (originally $350) [You save $72], available at Amazon
  8. Best appliance deal: 40% off Appliance Special Buys, available at The Home Depot
  9. Best tablet deal: Microsoft Surface Pro 7, $599 (originally $959) [You save $360], available at Best Buy
  10. Best TV deal: TCL 55-inch Roku 4K UHD Smart TV, $280 (originally $450) [You save $170], available at Target
  11. Best smart home deal: Lenovo Smart Clock with Google Assistant, $40 (originally $80) [You save $40], available at Best Buy
  12. Best music streaming deal: Amazon Music Unlimited: New members get four months for $1 (originally $32) [You save $31], available at Amazon
  13. Best kitchen appliance deal: Instant Pot Duo Nova 7-in-1 6-Quart, $80 (originally $130) [You save $50], plus $15 in Kohl’s Cash, available at Kohl’s
  14. Best coffee maker deal: Nespresso VertuoPlus Coffee and Espresso Machine, $100 (originally $200) [You save $100], available at Target
  15. Best air purifier deal: Coway Mighty Air Purifier, $116 (originally $230) [You save $114], available at Amazon
  16. Best vacuum deal: Dyson V8 Absolute, $250 (originally $450) [You save $200], available at Dyson
  17. Best store rewards deal: $15 Kohl’s Cash for every $50 spent+ take an extra 15% off with code “GIVETHANKS“, available at Kohl’s
  18. Best startup sheets deal: 20% off sitewide at Brooklinen
  19. Best startup clothing deal: 25% off orders above $100 at Tommy John
  20. Best startup bags deal: 20% off sitewide at Dagne Dover
  21. Best startup mattress deal: 10% off any order with a mattress at Casper
  22. Best startup mattress deal: Up to $350 off mattresses plus free pillows at Leesa
  23. Best startup jewelry deal: Up to 20% off sitewide at Mejuri

What makes these deals great:

  1. Echo Dot, $22 (originally $50) [You save $28], available at Amazon. The most affordable Echo smart speaker gets even cheaper. At this price, you can stock up on a couple or more and spread them throughout the house. The Echo Dot is our pick for the best affordable smart speaker.
  2. Get Hulu Basic for $1.99 a month for the first year (normally $5.99 a month) [You save $48], available at Hulu. The 2019 deal is not as good as the 2018 deal, which gave new subscribers a yearlong subscription to the ad-supported version of Hulu for $0.99 a month, but it’s still a great deal overall, saving them $48 in their first year.
  3. Fitbit Versa 2, $149 (originally $200) [You save $51], available at Amazon. Don’t miss out on the best price for the 24/7 heart-rate monitoring fitness tracker. You can choose from a few different colors – just make sure it’s not one of the special-edition versions, which cost $30 more.
  4. Apple AirPods with Charging Case, $129 (originally $159) [You save $30], available at Amazon. AirPods don’t go on sale often, so when they do, you should take advantage of the opportunity. On Amazon, the new AirPods Pro are $15 off (now $235), but if you’re not looking to spend more than $200, the original AirPods are still a powerful and convenient alternative.
  5. Kindle Paperwhite + $5 ebook credit, $84.99 (originally $129.99) [You save $45], available at Amazon. Prices won’t get any better on the most popular model of Amazon’s Kindle ebook reader, which has a backlight for nighttime reading and a higher resolution than the basic Kindle. It’s the go-to of most members of our team, but you can read our full review of the Paperwhite here if you need more information. To get your portable library started, you’ll also get $5 in ebook credit, and you can get three free months of Kindle Unlimited (if you’ve never signed up before).
  6. 23andMe DNA Test – Health + Ancestry, $99 (originally $199) [You save $100], available at Amazon. 23andMe reliably offers this 50% off deal every year, but that doesn’t make it any less valuable. You can learn about your unique genes and ancestry from the comfort of your own home.
  7. Sony WH1000XM3 Noise Cancelling Headphones, $278 (originally $350) [You save $72], available at Amazon. One of our favorite pairs of noise-cancelling headphones is at its best price ever. For under $300, you’ll get a powerful set of headphones that won’t only cancel out surrounding noise – they also feature “smart listening” that actively adjusts ambient sound based on where you wear them.
  8. 40% off Appliance Special Buys, available at The Home Depot. The well-known Home Depot event saves you hundreds on refrigerators, washers, dryers, ovens, and other large appliances, plus you get free delivery on purchases of $396 or more. To make it easy on you, there are also multiple pre-bundled packages for your favorite brands, like Samsung and GE.
  9. Microsoft Surface Pro 7, $599 (originally $959) [You save $360], available at Best Buy. If you’ve been eyeing Microsoft’s brand-new Surface Pro 7, the base model will see its lowest price yet this Black Friday. It sports a sharp display and a long-awaited USB-C port. If you buy it with Microsoft’s Type Cover (or a third-party Bluetooth keyboard), it functions as a great laptop as well.
  10. TCL 55-inch Roku 4K UHD Smart TV, $280 (originally $450) [You save $170], available at Target. This smart TV is relatively affordable but includes capabilities that the average user may be looking for, like wireless or direct connection streaming. You’ll see the same $280 price listed at Best Buy, but Target RedCard holders will get an additional 5% off.
  11. Lenovo Smart Clock with Google Assistant, $40 (originally $80) [You save $40], available at Best Buy. This smart clock is at an all-time low at 50% off. You can also find the deal at The Home Depot, but the Best Buy deal includes free three-month subscriptions to both SiriusXM Premier and Pandora Premium so you can start your new morning routine on the right foot.
  12. Amazon Music Unlimited: New members get four months for $1 (originally $32) [You save $31], available at Amazon. Amazon’s music streaming service normally costs $8 a month for Prime members, making this $1 deal (just $0.25 a month) a can’t-miss opportunity for anyone who loves listening to music. We recently reviewed Amazon Music Unlimited and found it to be pretty similar to Spotify in terms of its song catalog.
  13. Instant Pot Duo Nova 1-in-1 6-Quart, $80 (originally $130) [You save $50], plus $15 in Kohl’s Cash, available at Kohl’s. The Instant Pot Duo is our favorite multicooker on the market. It’s a super-easy way to prepare quick meals and can accommodate ribs, soups, beans, rice, poultry, yogurt, desserts, and pretty much anything else you might be craving. The $50 discount matches the best Black Friday deals we saw last year, but you get a bonus of $15 in Kohl’s Cash that you can use the next time you shop at Kohl’s.
  14. Nespresso VertuoPlus Coffee and Espresso Machine, $100 (originally $200) [You save $100], available at Target. The Nespresso VertuoPlus makes freshly brewed coffee with cream as well as espressos at the touch of a button. Your savings overall are $100.
  15. Coway Mighty Air Purifier, $116 (originally $230) [You save $114], available at Amazon. The affordable yet powerful air purifier is at its best price ever and was once our top pick for the best air purifier you can buy (before being topped by one of Coway’s newer, slightly more expensive models).
  16. Dyson V8 Absolute, $250 (originally $450) [You save $200], available at Dyson. Sometimes you have to look to the brand’s own website to find the best deals, and this Dyson website-exclusive vacuum is a prime example.
  17. $15 Kohl’s Cash for every $50 spent + take an extra 15% off with code “GIVETHANKS,” available at Kohl’s. Kohl’s Cash can be used on future purchases until December 9. It’s a good incentive to buy some big-ticket items from Kohl’s rather than head to Amazon, Target, Best Buy, Walmart, or Nordstrom, which may try to match prices but won’t include the same rewards.
  18. 20% off sitewide at Brooklinen. Though you can also find home deals from larger retailers such as Amazon, Target, and Walmart, Brooklinen is one of the best places online to find luxury-quality sheets for less, and it rarely discounts its products. We love its linen sheets (you can read our review here) because they’re breathable and keep us from sweating through the night.
  19. 25% off orders of $100+ at Tommy John. These are by far the steepest discounts we’ve seen our favorite underwear brand offer; last year’s Black Friday and Cyber Monday offers were for 20% off. We’ve named Tommy John’s underwear for women as our top overall pick in our highly researched underwear guide because it comes in a variety of materials and shapes, never digs in, and always stays breathable. The men on our team are big fans, too.
  20. 20% off sitewide at Dagne Dover. The rare sale gives you the opportunity to find trendy work bags and backpacks for less. We named Dagne Dover’s Signature Classic tote the best overall work bag for women and best tote bag for keeping organized.
  21. 10% off any order with a mattress at Casper. On top of this deal, which applies to all three of Casper’s award-winning mattresses, all Supima and Cotton sheets are 50% off. It’s the perfect excuse to upgrade your entire bedroom setup in one go. Read our review of the Casper mattress here, or check out our buying guide where we named the Casper mattress the best all-foam option out there.
  22. Up to $350 off mattresses plus free pillows at Leesa. Another big startup deal to consider comes from Leesa, whose Hybrid mattress is our favorite mattress we’ve tried. Plus, your Black Friday purchase will help someone in need – the certified B Corp donates one mattress to someone in need for every mattress sold.
  23. Up to 20% off sitewide at Mejuri. Mejuri makes some of the most beautiful dainty gold jewelry you can buy, and you can take it from us that its stuff makes for great holiday gifts. Its one and only sale of 2019 is its Black Friday sale, when shoppers get 10% off one item, 15% off two items, and 20% off when they purchase three or more items.

How we selected the best Black Friday deals:

Shop all of the best Black Friday deals across the internet below.

Laptop and tablet deals

Find more Black Friday MacBook deals here

TV deals

Find more Black Friday TV deals here

Wearables and fitness tracker deals

Find more Apple Watch deals here

Headphone and speaker deals

Find more Apple AirPods deals here

Smart home deals

Gaming deals

Find more Nintendo Switch deals here

Find more PS4 deals here

Find more Xbox deals here

Tech accessory deals

Find more tech deals here

Kitchen deals

Find more KitchenAid deals here

Home deals

Find more Roomba vacuum deals here

Health and personal care deals

Find more DNA kit deals here

Pet deals

Startup deals

Find more startup deals here

Black Friday 2019 FAQs

What is Black Friday?

Black Friday is an annual sales event that traditionally happens at the end of November and marks the beginning of the holiday shopping season. It’s one of the biggest shopping holidays of the year – sales are so high that the day can push a retailer into “the black,” or solvency.

When is Black Friday?

Black Friday is always the Friday after Thanksgiving. This year, it falls on November 29.

Stay updated on the start and end times of all the best Black Friday sales here.

What should you buy on Black Friday?

Since it falls a few weeks before December holidays, Black Friday provides excellent opportunities to buy – and save on all your holiday gifts – before the last-minute rush.

We recommend focusing on the following categories if you want the best deals:

Is Black Friday or Cyber Monday better?

It depends. We learned some rules of thumb in the classic Black Friday versus Cyber Monday debate and learned that it’s better to shop on Black Friday in these situations:

We are searching through all the sales across the internet to find you only the best of the best Black Friday 2019 deals.

Our favorite online retailers on Black Friday will include Amazon, Target, and Best Buy. Retail startups such as Leesa and Brooklinen also offer really competitive deals. For some startups, Black Friday is the only time of the year when their products are discounted, so we recommend shopping at these smaller brands as well.

Visit our Black Friday 2019 hub for up-to-date information on deals and store openings this year.

Where to shop the best Black Friday deals

We are rounding up the best deals from your favorite retailers in real-time.

  1. Walmart Black Friday deals
  2. Target Black Friday deals
  3. Best Buy Black Friday deals
  4. Kohl’s Black Friday deals
  5. Amazon Black Friday deals
  6. Nordstrom Black Friday deals
  7. Macy’s Black Friday deals
  8. eBay Black Friday deals
  9. The Home Depot Black Friday deals
  10. GameStop Black Friday deals
  11. Sephora Black Friday deals

Bookmark this page to stay updated on all the latest news on Black Friday 2019 deals.

Here’s everything else you should know about Black Friday:

See more Black Friday sales and deals

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