Best Apple TV deals for Christmas 2019

Here’s how to get your hands on an Apple TV media player for less than Apple’s price. We’ve got the best Apple TV deals so that you don’t have to spend a fortune to watch Apple’s new TV shows and movies.

With Apple’s new TV streaming service now available (as of 1 November 2019) you might be looking to buy an Apple TV so that you can watch the new shows on your TV. If you are, then you probably won’t want to pay full price - with the cheapest Apple TV starting at £149. Luckily for you, we have pulled together the best Apple TV deals so that you can be sure you aren’t paying more than you have too.

There’s also a benefit to buying a new Apple product right now - if you buy an Apple TV you’ll get a whole year of Apple TV+ for free!

We also include deals that relate to other ways you can watch Apple TV content without requiring an Apple TV. Check out the Amazon Fire TV Stick, Roku, and Samsung TV deals below.

Best Apple TV deals this Christmas

• BT has £10 off the Apple TV HD, 32GB, including free delivery. Get it for £139 here. 
• AO.com has £20 off the Apple TV 4K, 32GB. Get it here for £159.
• KRCS has £9.95 off the Apple TV 4K, 64GB £189.05 here.
• eBay has £40 off the 64GB Apple TV 4K for £159 here (although we can't vouch for the reseller in this case).

Make sure you check out our complete round up of the best Apple deals we've seen for Christmas 2019.

How much does an Apple TV cost?

Apple last updated the Apple TV more than two years ago in September 2017 when it introduced the Apple TV 4K. Apple sells that model alongside the older Apple TV HD (aka 4th generation), which was introduced in October 2015 (four years ago).

In the past Apple has sold the Apple TV for as little as £70/$99. But currently the prices are a lot higher than that.

Here are the prices Apple sells its Apple TV for:

• Apple TV HD, 32GB £149
• Apple TV 4K, 32GB £179
• Apple TV 4K, 64GB £199

Despite both Apple TV media players starting to show their age, Apple’s price seems quite high, at least in comparison with other similar media streamers, such as the Amazon Fire TV, which normally costs £39.99 and can also stream Apple’s new shows. Get one from Amazon here.

Alternatively you could get a Roku streaming player and stream Apple TV+ on that. A Roku Express normally costs £29.99 here.

We have a number of deals for the Amazon and Roku devices as well as Samsung TVs below. 

Best Apple TV deals

So, with the price of the Apple TV being a bit higher than you would expect, how much could you actually save if you shopped around?

We’ve gathered some of the best deals around for each model, you can check them out below.

Apple TV HD, 32GB

The 32GB Apple TV HD is sold by Apple for £149/$149.

There aren't many discounts to be had, but we have seen the following deals worth flagging:

• BT has £10 off the Apple TV HD, 32GB, including free delivery. Get it for £139 here. 

If any other resellers are discounting it you will be able to see below:

Apple TV 4K, 32GB

The 32GB version of the Apple TV 4K is sold by Apple for £179/$179.

• AO.com has £20 off the Apple TV 4K, 32GB. Get it here for £159.

If any other resellers are discounting it you will be able to see below:

Apple TV 4K, 64GB

The 64GB version of the Apple TV 4K is sold by Apple for £199/$199.

• KRCS has the Apple TV 4K, 64GB £189.05 here.
• eBay has the 64GB Apple TV 4K for £159 here (though we can't vouch for the reseller in this case).

If any other resellers are discounting it you will be able to see below.

Apple TV Alternative deals

Of course, you don’t need to have an Apple TV to watch things you have bought from the iTunes Store or TV+ programmes. You could buy an Amazon Fire TV Stick, a Roku device, or even a new Samsung TV. We have some deals for these alternatives to the Apple TV.

Amazon Fire TV

• The Fire TV Stick 4K is currently £29.99 (usually £49.99) at Amazon here.
• Alternately the older Fire TV stick is £19.99 (usually £39.99) from Amazon here.
• Argos has the Fire TV stick for £19.95 if you wanted to save a few more pennies here.

We have more Fire TV deals over on our sister site Tech Advisor here.

Roku

You can get a Roku Streaming Stick+ for £29.99 at Argos (usually £49.99) here.

The Roku Premiere HD is £29.99 at Argos (usually £39.99) here.

The Roku Express is £24 (down from £29.99) at Amazon here.

Samsung TVs

There are also a number of new TVs that come with Apple TV apps, including these Cyber Monday deals:

• Samsung UE43RU7100 43in, Smart 4K Ultra HD TV just £339 (£10 off)  from AO.com here.
• Samsung UE55RU7100 55in, Smart 4K Ultra HD TV just £399 (£80 of) from AO.com here.

See more TV deals over on our sister site Tech Advisor here. Plus find out which Samsung TVs include Apple's TV app here.

Refurbished Apple TV deals

You may also be able to pick up a refurbished Apple TV at a discount from Apple.

We've previously seen a refurbished Apple TV HD on Apple's Refurbished Store for £119, here (although it's not currently available).

Check here periodically to see if more reconditioned Apple TVs go on sale on Apple's Apple's Refurbished Store.

Apple TV 3rd gen

Apple no longer sells this model, which was launched in 2012, was the first to ship with the Apple TV app store, and at one point cost just £79/$99. However, it will run Apple TV+ so if you find one for sale you could use it. You might be able to pick one up from eBay, for example.

Not liking any of the deals you are seeing here? We have an article that looks into whether Apple will reduce the price of the Apple TV soon.