Aston Martin Announces Whiskey Partnership
The two will combine to create exclusive products and experiences.
by Dominik WildeAston Martin has announced a tie-up with Bowmore Islay Single Malt Scotch Whisky which will see the two brands create new products and experiences.
Bowmore is the oldest distillery on Islay, and it will create exclusive bottlings of its products, designed in conjunction with Aston Martin's design team, combining heritage with cutting-edge design. The partnership will also be showcased at exclusive events across the world.
"It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades," said Albert Baladi, president and CEO of Beam Suntory, owner of the Bowmore brand. "Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whiskey very much intertwined."
"These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry-leading collaboration for years to come."
Aston Martin Lagonda president and group chief executive officer, Andy Palmer added: "This series of limited-edition bottlings are going to be very special collectors’ items for the whiskey connoisseur and Aston Martin enthusiast."
"As brands, we have a lot in common," Palmer continued. "We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product."
Along with its new partnership, Aston Martin is urging people to never drink and drive, and "Drink Smart" messaging will be prominent across all of Bowmore and Aston Martin's activities.
Gallery: Aston Martin announces Browmore partnership
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ASTON MARTIN PARTNERS WITH BOWMORE® ON EXCLUSIVE LIMITED-EDITION WHISKY BOTTLINGS AND INNOVATIVE LIFESTYLE EXPERIENCES
- Two iconic British luxury brands unite to create exclusive offerings
- Experts from both brands will collaborate on products and experiences
27 November 2019, Gaydon, UK: Aston Martin Lagonda today announced that
Bowmore® Islay Single Malt Scotch Whisky will become its exclusive spirits partner. The exciting partnership will see the two British luxury brands come together to create an exclusive series of outstanding products and experiences.
Bowmore is the oldest distillery on Islay, where some of the most legendary and collectable whiskies are created. Working with the world-class Aston Martin Design team, Bowmore will create exclusive bottlings that reflect both brand’s commitment to heritage but also to cutting edge-design and manufacturing techniques.
These rare whisky releases will appeal to both existing and new fans of both brands, lovers of beautifully crafted products and exceptional whiskies.
Exclusive and inspiring events and experiences across the globe will help bring the partnership to life, showcasing a shared appreciation for the most beautiful creations and extraordinary moments and revealing the shared values of both brands.
On the announcement of the global partnership, Albert Baladi, President and CEO of Beam Suntory, owner of the Bowmore brand, commented “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades. Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined. These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”
Aston Martin Lagonda President and Group Chief Executive Officer, Andy Palmer added: “This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast. As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”
As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices.