Costco extends its Thanksgiving day promotions after its website crashes for several hours, preventing furious customers from shopping the deals

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‘I just want to spend my money on your site… why is it so hard?’ one Costco shopper wrote on Twitter on Thursday.AP Photo/Rick Bowmer

Costco is extending its Thanksgiving day online promotions to customers in the US after its website crashed for several hours and shoppers were unable to shop the sales.

Reports of its site issues first surfaced on Twitter on Thursday morning. By mid-morning, the retailer, whose stores were closed in the US over Thanksgiving Day, added a banner to its website warning online shoppers that the site is “experiencing slow response times.”

An updated banner now informs shoppers that the sales have now been extended throughout Black Friday, “while supplies last.”

Costco runs early online promotions from Thanksgiving day, ahead of Black Friday.

It is not yet clear how much these website outages might have cost Costco. A spokesperson for the company was not immediately available for comment when contacted by Business Insider.

But it’s clear that a good chunk of people was impacted by the outage, judging by the flurry of complaints that cropped up on Twitter throughout the day:

The Costco website in Canada has also had issues but the retailer has not yet announced whether it will be extending its Thanksgiving deals for another day there too.

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