The next phase in ZEE5’s growth: Short form videos, gaming and News 2.0

In an interview with Indianexpress.com, ZEE5's Rajneel Kumar talks about short-form videos, the decision to add games to the platform, News 2.0, and more.

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As the streaming market becomes increasingly saturated and the competition from PlayerUnknown’s Battlegrounds (PUBG) and TikTok becomes unavoidable, ZEE5 wants to be seen as the app that does everything. The popular OTT service, which competes with Netflix and Amazon Prime Video, will be betting on gaming, short-form videos and hyper-local news to bring more users to the platform.

“From a business perspective, we want to move into space where we are a platform, as opposed to being restricted to an OTT platform,” Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India, told indianexpress.com over the phone. “OTT started off with catchup television or with the original content but our ambition has always been to be a super app.”