Report: UFC, Reebok could ‘part ways’ as contract expires at the end of 2020

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The sponsorship deal between Ultimate Fighting Championship (UFC) and Reebok isn’t the most popular among fighters, but it could all come to an end very soon.

During a recent interview with ESPN’s Dan Le Batard, UFC president Dana White revealed that the deal with Reebok is due to expire after 2020. White went on to say that the promotion is already speaking with other companies about becoming UFC’s official sponsor.

I guess the whole kit and kaboodle isn’t so “awesome” after all.

According to ESPN’s Ariel Helwani (shown below), he has heard the same rumblings about UFC and Reebok cutting ties after 2020.