What Is Quibi? A Super Bowl Spot Attempts to Explain the New Bite-Sized Streaming Service

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What the hell is Quibi? You’ve probably heard a lot about this upcoming mobile streaming service because everyone and their mother seems to be getting a show on it. But with all the streaming services out there, what makes Quibi special? Well, it’s intended to be a mobile-only content provider that delivers high-quality bite-sized programming with episodes of shows running roughly 10 minutes or less. If that’s not a good enough explanation, the first Quibi Super Bowl spot might help. Watch it below.

Quibi Super Bowl Spot