Atari to open video game-themed resorts in US cities

The company said it will break ground on its first hotel later this year in Phoenix.

The Atari arcade game company that ushered in the gaming revolution in the 1980s is opening eight video game-themed hotels across the US.

The company said it will break ground on its first hotel later this year in Phoenix as it seeks to create a unique lodging experience combining the brand with a video game-themed destination.

“Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality),” the company said in a statement.

“Select hotels will also feature state-of-the-art venues and studios to accommodate e-sports events.”