2020 Super Bowl LIV Pre-Game Commercial Roundup

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Time to celebrate America, undiagnosed head trauma, and the greatest marketing teams in all the land on Sunday night with the fifty-fourth chapter of The Big Game.

It’s an excuse to eat and drink to excess — but many people don’t need an excuse. More, it’s the one time per year where most people won’t be waiting for commercial breaks to get up and pee, since the commercials are often the best part of the night.

As I have no rooting interest in the game — I’m from Ohio, which means the only truly professional team here isn’t eligible since it plays in the NCAA, and my Wisconsin roots are disappointed in the Packers — you know I’ll be hitting pause on the DVR to re-watch the greatest short films trying to sell me something. And I’ll have my laptop at the ready, posting new commercials as they appear.

So be sure to come back Sunday night and keep me company as I (sorta) liveblog the Super Bowl automotive commercials. Many of them have already hit the virtual airwaves, so here’s a pregame rundown:

Porsche

Porsche returns to the Super Bowl for the first time in many years with a long spot highlighting its electric Taycan, making the EV sedan look as fun to drive as the company’s heritage cars — including the epic Penske/Donohue 917-30.