2020 Classic Rock Super Bowl Commercials

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It’s no secret that the Super Bowl is big business. Estimates predict this year’s game will generate more than $17 billion in revenue nationwide.

This year, a prime-time 30-second spot costs more than $5 million, and that’s without factoring in production costs for even making the ad.

With so much attention being paid to the commercials, advertisers often enlist classic-rock tracks to give their spot an extra dose of adrenaline. Aerosmith, Queen, Bob Dylan and Motley Crue are some of the many vaunted acts to have their tunes used in recent Super Bowl ads.

We’ve rounded up this year’s entries to give you 2020’s Classic Rock Super Bowl Commercials.

The Rolling Stones

Rapper Missy Elliott and R&B singer H.E.R. deliver a modern cover of the Rolling Stones’ “Paint It, Black” in this commercial for Pepsi Zero Sugar. The spot showcases H.E.R. standing among a sea of people dressed in red who are also drinking out of red soda cans (which look strikingly similar to Pepsi’s cola rival, Coke). When H.E.R.’s red can turns into a black can of Pepsi Zero Sugar, the singer escapes the crowd, busts through a wall and joins Elliott monochromatic dance party.