Google's Latest Video App Tangi is TikTok for People Who Love Pinterest

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Google has announced it’s launching an “experimental social video sharing app” called Tangi for short, 60-second tutorials.

The app is a product from Google’s Area 120, an incubator for more experimental products. It is now available in the App Store and at tangi.co. In a blog post about the app, the service’s team lead Coco Mao wrote that the service is a place to find and share DIY video content for things like recipe hacks, crafts, makeup and style tips, and various other topics. It’s kind of like TikTok for people who love Pinterest, or YouTube’s DIY community sans all the commentary. Below, Gizmodo staffers Victoria Song and Catie Keck discuss.


Catie: Victoria as you know I live – I live – for DIY projects, and I typically turn to YouTube to find tutorials for things like furniture builds and design hacks. But many of those videos are typically heavy on commentary, which I hate. This app seems like extremely my shit!

Victoria: Catie. I am an instructional dumb dumb. I need detailed instructions and multiple angles to help me figure out what the hell I’m supposed to do. I tried building a dresser from Ikea once and I did the whole thing backward. It’s like how I can’t make a recipe based on those 30-second Tasty videos on BuzzFeed.

Catie: I was not impressed with the avocado hack the service is plugging. Apparently the avocado community on Tangi is strong though.

Victoria: What is an avocado hack? Like, how to hack open an avocado?

Catie: You mash the avocado with a fork. That’s it. That’s the whole hack.