Atari to open eight video game-themed hotels

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The company that pioneered video games in the 1980s is opening eight video game-themed hotels.

Atari says the first site in the US - in Phoenix, Arizona - is planned to break ground this spring.

Hotels are also planned for Las Vegas, San Francisco, Seattle, Austin and Chicago - as well as California and Colorado.

The company says it will be a "unique lodging experience" combining its brand with a one-of-a-kind video game-themed destination.

The hotels will also have "fully immersive experiences" for every age and gaming ability - including virtual and augmented reality.

A number of hotels will also feature venues and studios to accommodate esports events.

An Atari Flashback 2 video game console is seen on display in San Francisco | Image: PAUL SAKUMA/AP/Press Association Images

Hotel development and design is being led by Shelly Murphy's GSD Group and Napoleon Smith III, producer of the 'Teenage Mutant Ninja Turtles' film franchise reboot.

Atari CEO Fred Chesnais said: "We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States.

"Together we'll build a space that will be much more than just a place to stay.

"Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept."