Here's what developers think of Microsoft cutting UWP ad monetization

Many developers feel frustrated about Microsoft's communication about the upcoming change to ad monetization.

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Source: Windows Central

What you need to know

Earlier today, Microsoft announced that the Microsoft Ad Monetization program for UWP apps will shut down on June 1, 2020. Now, developers and UWP users around the web are discussing the status of the Universal Windows Platform and what the changes mean for developers.

While Microsoft directed people to start migrating to other ad platforms, it did not highlight any specific alternatives. Furthermore, the announcement came in a short forum post that led many developers to criticize Microsoft for poor communication.

We reached out to developers and took a look at some of the prevalent opinions appearing online. Here are some of the immediate reactions to the news from the UWP development community.

Sergio Pedri, the developer behind Legere states,

Personally, while I can see how this was a "necessary" thing to do for MS, if maintaining the service was no longer viable for them, I do feel like they've lost yet another occasion to show proper communication with developers on their platform. This is once again hurting developers' trust in the ecosystem, and that's not good. Also, the lack of alternatives is an issue for lots of small indie devs that heavily relied on ads as their main source of income.

Arlo, the developer behind Spotimo and a well-known UWP Community leader states,

When it comes to the community, the main pain point here is a lack of deeper communication with devs as to why something that seemed essential is getting the axe. There isn't much for real alternatives, so we feel like a proper explanation is in order, at the very least.

Fons Sonnemans, a Microsoft MVP and UWP developer shared a strong opinion on the change from Microsoft.